Thursday, May 28, 2020
13 Tips on How to Conference Like a Pro
13 Tips on How to Conference Like a Pro So youve bought tickets for your next big recruitment conference, and the day is approaching quickly. Now what? Its crucial to prepare for a conference to ensure that you maximise and use your time effectively. Ive put together my top conference hacks to help you make the most out of your time at a conference. Let me know if you have any other conference hacks that you use when conferencing and networking. 1) Wear a hat (or another memorable piece of clothing): This is a great hack that works for many situations and it really helps to make yourself memorable. If you wear something (a piece of jewellery or a hat), it will be used to identify you and therefore keep you at the forefront of peoples minds. I always follow this rule when Im going for interviews, with a flower in my hair or a funky shirt. Here we go! @billboorman kicking off #truNewYork! #ttirocks pic.twitter.com/XNkUMNwNjA Stacy Donovan Zapar (@StacyZapar) February 6, 2015 Take inspiration from Bill Boorman and his hat, or Rand Fishkin of Moz.com whos yellow shoes have made him a bit of a fashion icon! 2) Ask questions: Ask questions if youre stuck for conversation, its good to direct the conversation to the other person. People LOVE being asked questions about themselves, so go crazy! Let them tell you all about themselves and youll have a new person in your network in no time. 3) Nobody belongs here more than me This is a hack for all the introverts out there. Networking events can be incredibly nerve-wracking for some. The idea of speaking to strangers and putting yourself out there can be a scary thought. The trick to beating this is remembering the mantra: Nobody belongs here more than me. Never feel embarrassed about what you do or who you are, your experience or your age. And if people make you feel uncomfortable for it, dont worry about them theyre not worth networking with anyway! 4) Just do it: Conferences and networking events can feel like a whole lot of effort for no real outcome. It can be easy to flake on an event and miss out of a chance for networking, but by missing an event you could miss the perfect opportunity for you or the company you work for. You could meet a potential new client! No matter the networking event, there is no harm in attending you never know who you might meet! 5) Make a list of prompts: Meeting people is where networking events can become awkward. If you feel like youre missing the skills to start valuable conversation than you should note down some conversation prompts that you can follow when meeting people. Meet people at the food line with a funny comment about the food, or compliment someones shoes. You can still be genuine when following prompts too remember not to come off too forced. 6) Research whos going to be attending: This is a great way to meet people, and youll automatically make a great impression by knowing who they are. Not only will this make them feel very important, but it also makes a good conversation prompt! 7) Bring a battery charger: Theres nothing worse than your phone dying, especially when youre at a social media conference! Be sure to bring a phone charger with you for a little boost of battery when youre on the move. It also means you can keep up with all the new connections you make, and also the conference hashtag! 8) Connect with speakers Attending conferences means you have a way into the networks of the big-dogs who are speaking at the event. A simple LinkedIn message telling them you loved their talk usually does the trick! 9) Look up the venue the night before One of my least favourite things EVER, is having an event to attend but getting lost in the area whilst looking for the venue. This is why its so important for me to Google the venue location the night before and plan my journey so that I know exactly where Im going. Theres nothing worse than rushing and being late to a conference you were looking forward too. This usually means Im early to EVERYTHING, but at least I have time for a coffee and a relax before the conference begins. 10) Get there early: Getting to the venue early means you have an extra chance to meet some other attendees that you would otherwise not get to meet. Chatting over an early morning coffee is a great casual way to get to know others, and you have your commutes to chat about! 11) Ask the host who you should network with: If youre not sure who you should be networking, why not ask the host who you should be getting to know? This way, youll get an introduction and youll also be talking to the most relevant people for you. Bingo! 12) Take notes: I always find that if I physically jot things down, I am more likely to remember them and look back at them later on. Whenever I go to a conference I make my best effort to leave my laptop/tablet at home and go back to basics with a notepad and pen. It helps me take the information in and I dont get distracted by other things on a screen. 13) Follow up: Follow up with all the speakers and people you met on the day that evening or the day after the conference. This way, you wont forget to connect with anyone that you met and youll also create a opportunity to keep the conversation going. Main image credit: Shutterstock
Monday, May 25, 2020
4 Ways Your Personal Brand Wins with No - Personal Branding Blog - Stand Out In Your Career
4 Ways Your Personal Brand Wins with No - Personal Branding Blog - Stand Out In Your Career Without a doubt technological advancements, especially in digital media, have expanded the way business is carried out. Never before have business transactions and communication been so quick, effective, and cheap. A lot of small businesses and entrepreneurs have this digital revolution to thank, given the ease of starting up a new business endeavor. With the help of digital technology, a business can be run with little startup money and the staff of one. However, this convenience in small business has also brought about a new problem: saying no to work. Refusing work for small business can be a real issue for young entrepreneurs looking to establish their brands in a very competitive market. The fear of losing clients very easily leads some businesses to fear to saying no. Instances for saying no As a small business, you want to establish credibility with your clients, and make a name for yourself. Given your nature, you will very likely focus on your strengths, and not think so much about diversifying. When a customer asks for something that would make you deviate from your strengths, you have to say no. You have faith in your product, and have trust that it meets the needs of your target audience. Where you are being asked to go outside your niche by changing the product/service, this is as good a time to say no. Sometimes, saying yes to clients leave you in the unwanted position of compromising the quality of your offering. This is an absolute no-no. Under no circumstances should you compromise the quality of your product to cater to a clientâs needs. Other times, a client will want work done fast. Speeding up the process will mean spending extra time on the request. Many times, clients will offer to pay for the extra work allocated to their requests. However, where a client shows unwillingness to compensate you for delivering in a shorter time than you are normally comfortable with, itâs not worth saying yes to the request. Saying no in a nice way Itâs far easier to say no through an email, but you will have instances where you have to say it in person. Many people have a hard time with this, seeing as we are taught as kids to acquiesce. Be respectful and concise as to the reason behind the refusal and most importantly be firm, fair and consistent. Where you can, give an alternative that the customer can follow-up on to get the work they need. If you know another business that can handle the clientâs requests, this is a great time to offer their name. Let the client know that you canât change your product for their needs in a respectful manner. Also, acknowledge their resources but clearly state that you canât change your process for them. This courteous display might make the client recommend you to others who may require your services. Always remember, you have the power to say no. [tweet this] Saying no is justified to preserve the quality of your business, other customers, and employees (yourself). In order to establish your small business, it will be necessary to take a stand and refuse some work requests. This is the only way to ensure you donât take on work that will destroy you, or degrade the quality of your work. In any case, a client will respect you for being honest with them, and theyâll be more likely to say good things about you, as opposed to the negative feedback theyâll give should you promise to deliver and end up disappointing them.
Thursday, May 21, 2020
How to Create Great Content for Recruitment Marketing
How to Create Great Content for Recruitment Marketing Content marketing is a great method for building brand awareness, promoting your business and even building an appealing employer brand that will attract talent to your organisation. So what makes outstanding content? What is the state of content marketing in the UK? And what should we be working on in 2016 and the future? We spoke to Joe Pulizzi, founder of the Content Marketing Institute and author of Content Inc. to get some of his best advice. You can listen to the podcast on iTunes, SoundCloud or keep reading for a transcript of our conversation. Questions by me, answers by Joe. Who is Joe and what does he do? Im the founder of the Content Marketing Institute. Weve been around since 2007. We focus on training and education for enterprise marketers. We do things like the big event, Content Marketing World every September, in Cleveland, Ohio in the States. Its the largest content marketing event in world. Myself, Ive written four books, most recently, Content Inc. which is focused mostly small businesses and my job is basically to travel around world, evangelise the practice of content marketing, and help people that are struggling with the concept to get a better handle on it. I just love talking anything content marketing. I think its purpose driven marketing. I think not enough marketers use it. Has effectiveness has gone down because theres too much content going out? How can we break through competition? Look, theres always been too much content, theres been too much content since the printing press was created. Theres more and more content every day. I think that we got into the habit years ago of thinking that more content was better and were not really thinking like media companies think when theyre focusing on a very specific audience. They see that a lot and even in the UK as well where theyre trying to target multiple audiences at the same time which if you target more than one audience, I can tell you right off the bat youre not going to be successful. Lots of short-term campaigns Heres whats the interesting thing and Ive spent some time in London and I spent some time in Europe, I hear the word campaign in Europe more than anywhere else in the world when theyre talking about content and thats a red flag for me because if you say content campaign, you are automatically setting an end date. Youre automatically saying this is a short-term program and what content marketing is, a marathon, not a sprint. It takes time to build a loyal relationship with audiences and if were just thinking, Were going to do this really flashy program, targeting these people, were going to tell this amazing story, youre really talking more about a glorified advertising program than a content marketing program than a focus on building relationships. You must have consistency Its not these short programs but its also, if youve got a blog program, if you have a video program, if you have a podcast program, youve got to do it consistently. If you say youre going to blog twice a week, youve got to blog. Its Tuesday at 9:30 and Thursday at 9:30, its not two blog posts a week. Its just not whenever we get to it. The email newsletter has to be something exceptional that goes on a regular basis. I think for some reason, we forgot that along the way that setting an appointment with your audience is really, really important in and I dont think for the most part we do a good job of it. The best strategy and organisation set-up for content marketing: Strategy: 37% of marketers say they have some kind of a documented content marketing strategy, which means its written down. So that means 63% of marketers are doing content creation and distribution, and dont have a formalised plan around it. So, if you want to point to why arenât we seeing more effectiveness, Iâll put it right there, what are we doing? Weâre going to do some blogs or do some content. Weâre going fill some content holes out there. Weâre going to send it on social media and get some engagement and see what happens. Thereâs no real strategy around this thing which tells me that where is the content marketing industry as an approach right now? Weâre very, very immature. Setup: It really depends on how the organisation is set up. A lot of organisations are setting up a content creation specialist team within their product group. Thats not working very well because its all focused on short-term campaigns, so other organisations are creating what we would call more of a rebel framework, where it sort of sits outside the organisation and youre trying to do something experimental almost like a pilot program just to get initial buy in and then once you get that initial buy in and then you can sort of integrate that into the overall organisation. The challenges and priorities for UK content marketers in 2016: I think were definitely going into the less is more for 2016. The challenge is always how do I produce enough content, how do I produce more engaging content. I think most organisations when we go into an organisation, most are producing way too much content sporadically in silos, not strategic at all, and most of it is actually not even used which is, why are we doing that? I just saw stats the other day, this is something like 60% of B2B content isnt even used and Im like thats scary. They were creating all this content but were not doing anything with it. Instead of us feeling overwhelmed about being in every channel and communicating everywhere our customer is at, I would focus on a couple channels that we can actually be an expert, we can actually master, we can actually build audiences and create amazingly relevant and consistent content in those channels, and maybe use the other social media channels as listening posts. Where you have a presence, youre responding but youre not necessarily pushing out content specifically as part of that channel strategy. I would love to see that happen in talking to the marketers that were talking to, already seeing that that less is more. I would like to see is absolute consistency beyond the campaign. Content campaigns within an overall content marketing approach like you have a people campaign, white paper campaign, video campaign, all that within a content marketing approach is fine but I would like the content marketing approach to be consistently driven instead of us putting all our resources behind an idea and then stopping. Lets create a promise. Lets keep that promise to our customer that were going to deliver amazing content on an ongoing basis like a media company would instead of getting their hopes up delivering something of value and then moving on to something else. As a thought leader yourself, what content marketing strategies work best for you? Focus on one channel and one content-type first and then diversifying. I think what you see a lot in all countries where somebody would have a story to tell and then they go and they put that story on every conceivable channel and platform, and repurpose it. Theres nothing wrong with that, but where I think it really helped us is all we did was focus on creating one really amazing piece of content per day and we did that for two years. Deliver at the same time. We sent it out the 6:00 a.m. Eastern Time and we did that for 24 months. And we built a pretty significant audience. Then once we were able to do that, then we diversified. Then we launched the Content Marketing World event, then we launched new content office or print magazine. Then we launched this whole marketing podcast You dont have to be everywhere at one time do one thing really well to start with, build your content brand whether its maybe an iTunes podcast, a YouTube series, a blog on your website, whatever the case is, focus on that first. I think thats worked really well for us and of course, for me personally because it was just me. At first, it was just me starting the blog and then, of course, now weve got a wonderful team of people doing all that. When people think they dont have enough resources, I think its because we just feel like we have to do everything and you dont. I think you have strategies about making decisions about what not to do. I think as content marketers you have to make some decisions to not do a number of things so you can do a few things really well. You are a LinkedIn Influencer, do you use your content there to drive traffic to your website? Absolutely. And by the way, I love LinkedIn. Im a big proponent. I have been able to, I have been blessed enough to get a lot of followers on that platform in and because of LinkedIn has promoted my profile more than most which has been great, so I produce content specifically for LinkedIn and then the calls to action on the end of every post goes to something that we own. It goes to either our books, my book site, our website, because what we want to do is, ultimately, Ill just, I wont beat around the bush. I want to steal audience. I want to take that audience from LinkedIn and I want them to be our audience. I want to nurture that person in that way. So, LinkedIn is great, especially, for B2B and the research shows this. LinkedIn is a great, great vehicle for that and especially, I dont know if youve downloaded their new app but their new app. I love, i think their new app, is thousand times better than their old app but what you see theyre doing exactly what Facebook is doing where in the past if you used to connect with somebody, if somebody connected to you, they would see all your content. Now, LinkedIn have their own algorithm. Theyre going to show you what they want you to see. So its tougher to cut through from that standpoint because LinkedIn is making decisions based on whatever they think is going to help them with their business model so when we do get the attention on those platforms, we want to make sure that we grab it and we engage with them but then if we have opportunities to move them to some other subscription offer, we definitely want to do that. Where is content marketing heading in the UK and globally? This going to sound crazy coming from me because Im the content marketing evangelist but I think were heading for a rough patch. I think that a lot of people that have experimented with content marketing over the past couple years and havent done it right have become disenchanted with it, and they think it doesnt work and theyre going back to paid advertising and paid media, and doing whatever they were doing before. Thats honestly because they had no strategy. They werent consistent. They were focused on campaigns, and their idea of content marketing didnt work not what content marketing really is. I think theres a lot of people out there saying, Im sure you seen it is well, content marketing is dead, it doesnt work, its not real. Its kind of funny to hear those things since Ive been in the industry for 20 years, but if theres a lot of people that say that. So, I think youre going to have right now, in the UK and around the world in the next, lets say, 18 months, we are going to see some of the greatest success stories of all time that well ever see come out right now and we will also see some of the greatest, most disappointing failures of our time because people are still not getting the idea that building an audience is the key. Its sort of the ultimate in content marketing and most people just dont get that yet so Id love to be positive about it. Connect with Joe on Twitter @JoePulizzi and read the full UK content marketing report here. [Image Credit: Shutterstock]
Sunday, May 17, 2020
Why Speed is Important for Hiring Top Talent
Why Speed is Important for Hiring Top Talent The job market is moving ever faster and employers canât afford to dilly dally. This is especially true of the entry level to the middle management market, where the strongest candidates can take their pick of the jobs. Ambitious companies are in a race to hire top talent who will increase growth and revenue. However, they arenât just racing against each other, they are also racing against speed: the speed of the market, speed of candidatesâ expectations, the speed of change. So what can you do to make sure you secure the right candidate? Donât drag your feet: Hey, youâre busy. Youâve got to do the rest of your job plus recruit this position, while your pesky recruiter keeps ringing you when youâre in the middle of something. If the candidate really wants the job theyâll wait a few days right? Wrong. The reason your recruiter is bugging you is because they know how many other companies want your candidates and are putting in the effort to snare them. If you want talent in your team you have to, for the moment, make hiring a priority. There are plenty of jobs these days, and candidates have the power to pick and choose. You need to make candidates feel wanted and enthusiastic about your company, otherwise they will easily find another one that does. The interview process now is as much about them sizing you up as you them. Donât think the grass is greener: Youâve had a slam dunk. Youâve found someone who ticks all the boxes, plus theyâve got that little bit of X Factor. The only problem is that youâve got no one else to compare them to. What if thereâs someone else out there whoâs even better? It is sensible to make sure you see others as a benchmark, although be aware that if you take too much time over it you may lose your first choice candidate. Weâre not suggesting you hire someone without seeing anyone else. You just need to realise that youâre probably not the only one to have recognised the star candidate for what they are. By all means see one or two others, but donât expect to have time to run a full and rigorous process. Donât keep quiet: There will be times when you have to run a slow recruitment process. Perhaps funding didnât come in on time, maybe youâre waiting for a more senior appointment or company policies are tying your hands together. However, if this is the case it becomes much more difficult to keep hold of candidates. The most important thing you can do is keep communicating. Itâs tempting to bury your head in the sand and hold tight until youâre given the green light, but by then your candidates may have moved on or are feeling deflated because theyâve not heard from you. Keep candidates informed with developments so they continue to feel the love they felt at their first interview. Yes, your recruiter will do their best to keep them warm, but they can only give them as much information as you give. Do be flexible: So, what if youâve run a speedy process and youâve managed to keep hold of a great candidate, yet when it comes to negotiating an offer it all falls apart over details? Companies offer lots of benefits these days, from home working or flexi-time, to cars and train travel through to generous bonuses and equity. If your company wonât match these sorts of benefits then they are likely to fall behind in the race for talent. Allow someone with a long commute to work from home one day a week, or perhaps work in a different office. Offer a contribution towards travel costs or match their bonus from their last job. A multi-million pound corporation can surely afford to be flexible for a candidate who will significantly increase the bottom line. Even if youâre small or unable to budge on financial offerings, you can still bag your perfect candidate with non-monetary or contractual deals. Maybe a few extra days holiday will swing the balance, or bonuses and pay rises after x amount of profit. Regardless of a companyâs size, they need to convince a candidate that they are a great place to work and can offer them a work life that no one else can. Know your key selling points and shout about them. The world is getting faster. Your customers are expecting you to deliver yesterday, and your competition is quickening. The best talent is used to moving quickly, and want to work with organisations that are ambitious, innovative and fast moving. If you canât hire quickly not only do you lose time and money within the business, you may lose great candidates to more nimble competition. Worst of all, you will gain a reputation as slow moving, bureaucratic and backward thinking. If you canât keep up, you will find yourself at the back of the pack. RELATED: How to Attract Top Tech Talent.
Thursday, May 14, 2020
How to make a good impression during your work experience - Debut
How to make a good impression during your work experience - Debut This piece was written by a member of the Debut Student Publisher Network. Want to make a good impression on work experience? There are several things it can be worth thinking about, says Zaki. The working world is becoming increasingly competitive. Therefore, its fairly uncommon for companies to take people on after a weekâs work experience. But it happens. You might get lucky with your timing. Plus, if they do have the opportunity to employ someone full-time, you want to put yourself in a position to stand a chance of getting it. If you dont, youll still want to make a positive impression in case other opportunities pop up. I got three months of paid work from a magazine whose editors got to know me when Iâd done work experience there a year earlier. You also want to make sure that you get the most out of your placement. This can be in the form of contacts, other opportunities and/or transferable skills. Here are some tips on how to achieve some of the above. Try hard but donât make it look like youâre trying too hard Make yourself available as much as possible throughout your placement. Complete tasks quickly and efficiently to show youâre productive, but do them well. Those managing work experience often lose track of how long ago they gave you a task. Use this extra time to check your work thoroughly, ensuring you complete everything to a high standard. Treat it like an audition in terms of your effort levels. However, donât make it look like youâre actively auditioning for something or seek to grab too much attention. Try to fit in and get on with things rather than upstage anyone. You want to impress in the short amount of time you have there, but not overwhelm them with attempts to show how awesome you are. That can be unsettling. Be helpful, proactive and yourself Towards the start of one fixed-term contract I was on, my boss spilt her drink over a desk. I immediately dried it with my handkerchief. I later heard from a colleague that she had been âimpressedâ with my quick reaction. At the time, I was surprised to hear sheâd said anything. But I suppose it just emphasises another key tip: just be yourself. Being yourself also means knowing your limitations. Donât sit, stare and do nothing. If you hear someone struggling with something, offer to help. The worst that can happen is they say no. Even then, youâve still shown yourself to be helpful and supportive. Donât try to take on too much or offer to do things alone that you donât know how to, though. If in doubt, ask for help with something. That allows you to learn and also show that youâre not overconfident. Make an effort to chat to those around you. The younger you are, the less likely companies are to give you real work at your placements. Finding you something interesting to do wonât always be at the top of your managerâs priority list, especially when deadlines approach. Often the most interesting tasks come through talking to those sitting next to you. Ask them what theyâre working on, or how long theyâve been at the company. I did my first journalism work experience when I was 18. Bored after not being given enough to do during the first half of the week, I got chatting to the Political Editor, who then asked if I wanted to shadow him when he went into City Hall to interview the Deputy Mayor. I showed an interest in what the Crime Reporter was working on, and he let me write a couple of articles (until then, I hadnât been asked to write anything). They both read my pieces and gave useful feedback. Being chatty and showing an interest in what your colleagues do can also lead to making contacts. But obviously, do it at the right time, not if theyâre on the phone or nearing a deadline. The same applies to asking your manager if thereâs anything you can help with. Donât make yourself a hot drink without offering one to others Assuming the organisation is one of the many in which workers ask those around them if they would like anything when they grab themselves a drink, make sure you get your round in. But be careful not to get the order wrong â" write it down if you need to. Youâd be surprised by how much people who take coffee without sugar, mind. Steer clear of mobiles and social media Try to stay off your phone. Partly as it can distract you from your work, but also because it can give the wrong impression to those around you. For example, it may seem like youâre losing focus when youre actually browsing the web looking for a more effective solution. Itâs about perception. People can often assume the worst when they see you on your phone, especially if youâre young. Use the computer provided to conduct research rather than your phone and, if youâre contacting someone you have on Facebook for a story, try to stick to email if you have their address. It looks more professional to your colleagues, and your request may get a quicker response or be treated more seriously if itâs emailed. And, if youâve had a tough day, obviously donât rant on social media about how much you hate your placement, unless you have an âaltâ Twitter account. Feature image via Warner Bros Images via Giphy Download the Debut app and get Talent-Spotted by amazing graduate employers! Connect with Debut on Facebook and Twitter
Sunday, May 10, 2020
5 Things You Need to Know to Win a Promotion
5 Things You Need to Know to Win a Promotion When youâre up for promotion, youâve got some choices to make. Are you going to wing it and hope for the best? Or are you going to have a plan? Iâve tried both and learned the hard way that hope is not a strategy. Itâs always better to have a plan. While you might get promoted without really trying â" as they say, even a broken clock tells time correctly twice a day â" youâll substantially improve your chances by having a plan. Hoping for a job promotion is not a strategy. Itâs always better to have a plan. The 5 Ps of Promotion Making a plan is the type of activity that tends to be put off until later when you âhave more timeâ. But the reality is that you will never have the time until you make it. If youâre serious about getting that promotion, invest in yourself and make the time to create your promotion plan. The good news is, planning doesnât have to be complicated! It can even be simple if you focus on the 5 things you need to know. I call them the 5 Ps of Promotion. Here are the 5 Ps, and why theyâre important when you want to get promoted. 1. Understand the Promotion Process The first step is to get clear on the promotion process. Itâs different at every organization, and there are nuances at different levels of seniority. Knowing the process is essential so you can time your efforts in the most effective way possible. I know people who have missed the boat because they werenât clear on what it takes to get promoted. They made assumptions and got it wrong. Knowing the process takes more than just reading the HR manual â" there are other things to consider. So make sure youâre doing the kind of homework that will put you in the flow of how things really work. 2. Know What You Bring as the Product As the candidate in the promotion process, you are the Product. That means you have to know what you bring to the party. If you arenât confident about the value you bring, you wonât be able to communicate it effectively to anyone else. But knowing yourself as the product from your own perspective will only take you so far. Itâs important to focus on the qualities that will make you stand out, and address any gaps you may have as a candidate. The key is to get accurate information about yourself as a Product, and to set up a system for doing that. Asking the opinions of those you trust and respect is a great place to start. 3. Make Use of Your Platform Every role you have gives you a Platform for showing what you can do. Your Platform is the stage youâre performing on. This is another way to think about your role, job or seat within the organization. Itâs the foundation you stand on to learn, grow, do great work and shine. Having deep insight into the platform you have and the one you want is crucial when youâre preparing for a promotion. This is what clues you in to the gaps you need to fill while also providing an important tool to help you land that promotion. Make sure you know everything you need to know about your Platforms â" your current one and the next one. Having deep insight into your current role and the one you want is crucial when preparing for a promotion. 4. Focus on the Right People For better or worse, promotions are not made based on multiple-choice exams where there is one right answer, and a machine grades the exam. Theyâre more like essay-based tests, but with multiple graders all with different perspectives. People decide promotions, and thereâs judgment involved. Knowing who the right people are, and having them know you and your work makes all the difference. When youâre time constrained, itâs all the more important to make sure youâre focusing on the right people at the right times and in the right ways. 5. Figure out Your Positioning Once youâve invested some time and energy on figuring out the first four Pâs, youâre ready for Positioning yourself in the most effective way. In marketing, the most important thing is a productâs positioning â" the message and storyline that conveys what the product is about, and why someone would want to buy it. So, positioning is about making the case for your promotion. You need to put the Product, which is you, in the best light possible. After all, how will people know how strong a candidate you are unless you get out there and have the right conversations with the right people at the right times? When you get clear on how to position yourself, youâll be able to deliver your message about your Product to the right People in the best way. And knowing how to position yourself gives you greater confidence when you approach the promotion process, and it will show to others. Your Plan for Promotion Once you know the 5 Ps for your promotion process â" the Process, Product, Platform, People, and Positioning â" youâre ready to create your plan. The plan will be different for each of us because weâll each have a different starting point on the 5 Ps. Any one of them on their own is necessary but insufficient. Where the power comes is in combining all 5 Ps into a tailored plan that works for you. Armed with your plan, youâll head into the promotion process with greater confidence and less stress. Just think, all that time and energy saved by not worrying gives you more time to devote to doing a great job and enjoying the journey. So, where do you stand ahead of your next promotion and where do you need to do some work? How to Gain the Edge Having been promoted 10 times over 24 years, I can tell you that landing a promotion requires more than just working hard, keeping your head down, and doing a great job. Getting promoted requires a strategic approach, having a plan, and taking purposeful action. But youâre busy with your day job. And the added pressure of figuring out how to make your promotion happen can feel like a lonely, daunting and stressful task. The good news is you donât have to figure it out alone because Iâm holding a special live online workshop on Wednesday, September 20th, that covers it all. If you want to know more about the 5 Ps of Promotion, and what it really takes to get promoted, then reserve your spot now for the How to Get Promoted workshop.
Friday, May 8, 2020
When Writing a Resume For Clooge Application You Need To Know Your Objective
When Writing a Resume For Clooge Application You Need To Know Your ObjectiveWhen writing a resume for Clooge you will want to first look at your objectives. This is usually where the best insights into what you have been looking for will come from. Think about it this way, does Clooge want to hear about how you were able to become so successful that you were able to quit your job and travel around the world on a holiday and stay for a week or so.Does Clooge want to hear about how you are always on time and never late? Does Clooge want to hear about how you enjoy helping others with their problems? If you can answer these questions, then you are already ahead of the game when it comes to writing a resume for Clooge.Does Clooge want to hear about how you have helped thousands of people? Does Clooge want to hear about how you have offered your services to military personnel as a chaplain? These are all part of the objectives that you should be thinking about. Once you have decided on wh at you want to say, it is up to you to make it short and sweet.Now if you are unable to answer any of the questions asked above, you are going to have to look into other methods to help you create a resume for Clooge. One method is to use different kinds of tricks and disguises to help you present yourself in the best possible light.However if you do not have any tricks that you are comfortable using, then you should take the time to understand the basics of what it means to be a Clooge candidate. Your objective should state clearly what you want to achieve. Make sure that you are clear and concise as this will make your objective easier to remember and read.Some people think that just having an interesting personal profile is enough to help them when writing a resume for Clooge. However, your personal information is only as good as what is on it and you need to be aware of this when you do the writing.Therefore, if you are not able to give a compelling reason for why you deserve to get the job of your dreams, then you may as well forget about getting it. All you need to do is make sure that you make a good impression on your interviewer. Take time to write the best resume for Clooge that you can.
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